CARLOS

CARLOS

CARLOS

CARLOS

Rubio

Rubio

Rubio

Rubio

BASED IN TORONTO, CANADA

AI-first, Senior UX/Product Design Lead with over 15 years of experience leading creative strategy, design leadership and customer-centric digital transformations.

Results-driven Senior UX/ Product Design Lead with over 15 years of experience leading creative strategy, design leadership and customer-centric digital transformations.

Results-driven Senior UX/Product Design Leader with over 15 years of experience leading creative strategy, design leadership and customer-centric digital transformations.

Experienced in managing large scale digital programs and marketing-driven initiatives, including online investing & client onboarding platforms, wealth management & business banking sites and mobile app enhancements.

My

My

expertise

expertise

(1)

UX/Product
design

Over 15 years creating impactful client experiences for banking, insurance, marketing and research clients using latest technologies

Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.

(2)

Design
strategy

Offering AI-first full-stack methodology for workflows, competitive analysis, client workshops, research and concept delivery / iteration

(3)

Team
Management

Led UX teams (6-12 people) of Product and Content designers across the lifecycle of a digital marketing product transformation

The process involves building virtual 3D models and materials, setting lighting, and then rendering the images.

(1)

UX/Product
design

Over 15 years creating impactful client experiences for banking, insurance, marketing and research clients using latest technologies

(2)

Design
strategy

Offering AI-first full-stack methodology for workflows, competitive analysis, client workshops, research and concept delivery / iteration

(3)

Team
Management

Led UX teams (6-12 people) of Product and Content designers across the lifecycle of a digital marketing product transformation

(1)

UX/Product
design

Over 15 years creating impactful client experiences for banking, insurance, marketing and research clients using latest technologies

(2)

Design
strategy

Offering AI-first full-stack methodology for workflows, competitive analysis, client workshops, research and concept delivery / iteration

(3)

Team
Management

Led UX teams (6-12 people) of Product and Content designers across the lifecycle of a digital marketing product transformation

EXPERIENCE

EXPERIENCE

EXPERIENCE

Bank of montreal

senior ux manager / designer

2016 - 2026

Managed and design banking experiences and transformations for both onboarding flows (i.e. self-serve funnels) and marketing site pages

Bank of montreal

senior ux manager / designer

2016 - 2026

Managed and design banking experiences and transformations for both onboarding flows (i.e. self-serve funnels) and marketing site pages

Sunlife financial

senior ux architect

2016 – 2016

Designed and tested mobile app features using competitive analysis, journey & emotional mapping and usability testing

Sunlife financial

senior ux architect

2016 – 2016

Designed and tested mobile app features using competitive analysis, journey & emotional mapping and usability testing

TD Bank

senior ux/Visual designer - marketing

2014 – 2015

Designed bespoke digital marketing assets and conducted competitive analysis, client interviews for TD Wealth Private Investment Advice President’s Club (top 25 advisors)

TD Bank

senior ux/Visual designer - marketing

2014 – 2015

Designed bespoke digital marketing assets and conducted competitive analysis, client interviews for TD Wealth Private Investment Advice President’s Club (top 25 advisors)

HOTSPEX

lead UX/Visual designer - MARKETING

2007 – 2014

Led internal experience and visual department supporting marketing, R&D and internal market research testing panel

HOTSPEX

lead UX/Visual designer - MARKETING

2007 – 2014

Led internal experience and visual department supporting marketing, R&D and internal market research testing panel


Favourite
STack

Favourite
STack

Favourite
STack

CLAUDE - Code/Design

AI Assistant

GPU

Thinking partner and creative collaborator — to define product logic, map user flows, surface edge cases, and stress-test copy.

Figma

Design Tool

Collaborative web application for design and AI connectivity via MCP protocols.

Contentful

Content management system

Creates and manages content in one place, making it easy to deliver consistent, on-brand experiences across websites

bynder

digital asset management

Cloud-based platform that acts as a centralized "single source of truth" for a company's digital content

LOVABLE

AI Cloud STORAGE and code generation

development

AI code-generation tool to rapidly build a working, testable prototype from logic map. Real interactions, real data, validated.

FRAMER

Web design platform

Web design

Web design

Powerful tool to design and publish websites with CMS capabilities and AI enhancements.

Let'S WORK

Let'S WORK

TOGETHER

TOGETHER

EMAIL me

carubiol@protonmail.com

carubiol@protonmail.com

carubiol@protonmail.com

CARLOSRUBIO

CARLOSRUBIO

CARLOSRUBIO

CARLOSRUBIO

©2026 Carlos Rubio Design

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©2026 Carlos Rubio Design

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